We've Been Turning Your Feedback into Forests

26 Sept 2024 –– Charity

Store First is thrilled to announce the continuation of its partnership with Feefo – the world’s leading verified reviews provider – to fund tree-planting projects through customer feedback.

For a year now, Store First has been turning customer reviews into forests, planting trees as a token of appreciation for honest feedback.

This initiative aligns with Store First’s long-standing commitment to sustainability. With Feefo’s innovative Treefo feature, every review shared helps fund tree planting, offering customers a meaningful, eco-friendly thank you.

With 69% of consumers expressing interest in making more sustainable choices (Travel Weekly, December 2022), we wanted to enhance their positive environmental impact while engaging like-minded customers who value sustainability.

The tree-planting efforts are backed by Feefo’s partnership with Ecologi, a leading climate solutions provider. Ecologi works closely with local communities, ensuring these projects not only restore landscapes but also nurture seeds into fully-grown trees, creating a lasting environmental impact.

As conscious consumerism continues to grow, we are excited to continue to offer this opportunity for customers to contribute to climate action. Some key stats highlighting the importance of this initiative include:

40% of UK consumers now consider themselves "conscious shoppers" who prefer brands with clear ethical practices (Deloitte, 2022).
69% of consumers expressed interest in making more sustainable choices (Ipsos poll, Travel Weekly, December 2022).

Toby Whittaker, Managing Director of Store First, added:
"We’re proud to have been turning customer feedback into forests for over a year now. It’s a powerful way for us to give back to the planet while showing our customers that their opinions matter. The partnership with Feefo and Ecologi allows us to take meaningful steps towards a greener future, one review at a time."

Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo, added: "Treefo is the feature we’ve been anticipating. It strengthens Feefo’s commitment to sustainability, enabling businesses to take their reviews a step further by turning feedback into tangible, planet-friendly action."